The recently opened Hotel Giacomo Morra was born from the skillful restoration of a historic hotel in the city of Alba founded by Giacomo Morra in the early 1900s. A few metres from Piazza Michele Ferrero and Via Vittorio Emanuele, it offers a unique mix of style and contemporary design in the heart of the city. Discover the city and the Langhe through itineraries among the wonders of the area.